Industrial design trains one to blend applied art and applied science in order to improve a product in terms of its visual aspects, applicability, and usage. An industrial designer learns to work on designs that are beneficial both for market and the customers. In the market of competition and survival of the best, it is very important to design something that looks good, usable and fit to suit the purpose of a customer, and all these at a low cost. Almost every marketing and production industry need skilled people who can read the need of the customer and design products accordingly to deliver them cost effective, useful products. Industry, design or architectural studios also look for graduates from this stream.